The Last Dance changed our lives," claims Robert Franks, co-founder and COO of Kick Game, a retailer of coveted, out-of-production sneakers with stores in six of the UK's largest cities as well as Milan. "In a year and a half, we went from having eight of us to 180 [workers]. We increased our income from £1.9 million to £45 million last year, with Jordan shoes accounting for £24 million of that total. 80% of our consumers in the past were men.
We were split after The Last Dance. For the first time, White Women Started Buying Jordans at Hypekicks. People began purchasing them regularly, especially the [reissued] Jordan 1s. Everyone likes that sneaker.
Style with Jordan Reps
The earliest Jordan/Nike shoes were auctioned at Sotheby's auction house in 2021 for $1.47 million. A pair of personally signed Air Jordan XIII "The Last Dance" cheap reps sneakers that Michael Jordan wore to the 1998 NBA championship game will go up for auction this week. These are expected to sell for between $2 million and $4 million, making them very likely to set auction records. (If you're tempted, size 13.)
According to Brahm Wachter, vice president and Sotheby's head of streetwear and modern collectibles, "Jordan cheap reps sets the standard for the rest of the streetwear market." "A desire for a specific era is what fuels the market. 'Sneakerheads' get a powerful sense of nostalgia as they recall Michael Jordan lacing up his Air Jordan 1s in 1985.
Perhaps, but people often have nostalgia for other things besides money. It can be challenging to comprehend the entire situation for the majority of people, for whom trainers are simply a comfortable alternative to other reps shoes. It won't be as big of a conversation in 20 years, according to Wachter.
It's a lot like stamps, comics, or first-edition novels, which are mass-produced items that have become expensive over time due to their increased cultural significance. According to Franks, the secondary trainer market has grown to be the greatest unregulated sector of the global economy.
Value added services
People are purchasing this great asset class and simply holding it, he claims. Nothing in the past three or four years has outperformed sneakers, not wine, not whiskey, not watches. It's unlikely that will change. These days, sneakers are works of art. They're not just shoes, either. Jordan 1 reps has also set the example.
However, why Jordan in particular? It's simple to find those who will wax poetic about a once-in-a-generation athlete or make fun of numerous technical advancements across the line, such as the air bubbles on the III, the reflective tongue on the V, the ballistic mesh upper, and the carbon fiber spring plate on the XI.
However, several of the concepts didn't particularly appeal to Jordan. As he claims in The Last Dance, Madison Square Garden was his favourite location to play, thus he opted to wear his Jordan 1s one more for his final game there in March 1998. My feet were bleeding by halftime.
Others present a more realistic viewpoint. According to veteran sports goods and retail sector specialist Matt Powell of the consulting firm Spurwink River, "What drives consumer interest is that Nike generally limits the quantity of pairs they put in the marketplace."