Tanger Outlets Myrtle Beach Hwy 17 is set to welcome Summersalt in late May, just in time for the summer swimwear season. This location will be the first pop up storefront for the digitally native brand, which gained a cult following through its signature fit, online campaigns, influencer reviews, and customer loyalty since it first debuted in 2017. The generation-defining brand will complement the more than 70 premium stores at Tanger Outlets Myrtle Beach, including Vera Bradley, Palmetto Moon, and Under Armour.
“We cannot think of a better location than Tanger Outlets Myrtle Beach for Summersalt’s first-ever pop up storefront,” said Tanger Outlets Area Marketing Director Stephanie Parisi. “The brand’s forward-thinking, body positive message is one we wholeheartedly celebrate, and we are confident our shoppers – both locals and visitors – will love the spirit and swimwear options Summersalt will bring to our center.”
Summersalt is a swimwear and apparel brand that puts the joy back into swimsuit shopping by providing stylish silhouettes with an impeccable data-backed fit. Made from recycled materials, and available in sizes 0-24, their signature fit is based on measurements taken from over 10,000 women. The result is modern and environmentally friendly swimwear and apparel that makes their customers look and feel their best. The pop-up shop will feature Summersalt’s swimwear, coverups, loungewear, sleepwear, dresses and activewear.
Tanger Outlets Myrtle Beach shoppers will be able to browse Summersalt’s collection of more than 200 iconic swimsuit styles, including “Instagram’s favorite swimsuit” the Sidestroke, at the 2400 square-foot storefront located in Suite 625, next to Lucky Brand. During its opening day on May 25, Summersalt will be offering a surprise gift to its first 50 customers.