Artificial intelligence (AI) is rapidly emerging as a dynamic component to power content marketing and search engine optimization (SEO). Marketers who integrate AI into their SEO and digital marketing strategies report rapid growth and lead generation for their online businesses.
So, how can you effectively integrate AI to boost the success of your SEO marketing initiatives? It may seem overwhelmingly techy and complicated but it isn’t, because the major function of AI is to
simplify things with its advanced problem-solving capacity. AI can power your SEO and content marketing strategies to supercharge the success of your business.
This article will help you get started. Here, take a look:
The Right AI SEO Software
In 2020, marketers can rely on numerous AI-powered SEO software and tools that allow you to choose your application and devise an entirely new and innovative approach. Most leading AI SEO software focus on content generation and strategies. They help you gain insight into the SEO metrics and requirements of your existing landing pages and new content ideas.
These applications and tools provide insightful and data-driven recommendations to improve your SEO strategies, keyword targeting and maintain relevance to your audience’s needs. Many AI-powered software and applications offer additional features, such as actionable strategies, and performance predictors.
According to Shayne Sherman, CEO and tech expert of Techloris “It is crucial to invest substantial time towards research the right AI-powered software for your business and SEO goals. It is crucial to choose a platform that is innovative, reliable and allows you to track your performance and results.”
Using AI for SEO
Once you’ve found the right AI-powered SEO application and the visuality systems, it’s time to start incorporating AI into your SEO campaigns. Modern-day marketers rely on AI applications to generate new content, and to reoptimize their old landing pages and content. This is a crucial step to ensure that your website makes it to the 1st search results page of Google and other search engines.
“If you want to focus on curating new and fresh content for your website, AI will help you research topics and keywords that are most relevant to your audience and business” says Mark Condon, Founder of Shotkit. This step requires you to focus on your niche, and explore sub-niches and topics that can add more variety to your content.
Various AI-powered platforms aid marketers in analyzing the readability and success of their topics and content, however, each software is different in terms of features. “Most AI SEO software provide relevant keywords, potential titles and title tags, recommended word limits, semantic analysis and more” says Scott Ferguson, Chief Editor of iOverGolf
Reviewing AI-Generated SEO Results
AI-powered SEO software and applications allow marketers to oversee the success or failures of their SEO initiatives. They provide detailed reports carrying actionable and data-driven insights to oversee errors, and address concerns with a pragmatic approach. These insights help content creators and marketers make improvements in accordance with the requirements and preferences of their audience.
Rodney Yo, Owner of Best Online Traffic School says “AI-generated SEO data is highly beneficial in setting a quality-focus brand image, elevating your content standards and ensuring that your website is grounded in the best SEO policies. Marketers can share SEO data reports with content writers and other team members to make improvements, understand SEO insights and avoid errors, such as keyword stuffing”
These AI-generated insights are a proactive measure that ensures that your content is aligned with the leading SEO standards to ensure its Google-friendliness and high-ranking search results. Such tools are indispensable for businesses who outsource their marketing or content writing projects as they help evaluate the effectiveness of the content services.
AI helps us to combine SEO strategy and techniques with presenting the product home sellers actually need to grow our business.
Additional resource: SEO Agency
Creating AI-Powered Content
AI-powered software make it considerably easier for businesses and marketers to create SEO-friendly content to appeal to their target audience and maintain prominence. AI-powered SEO content allows businesses to set higher standards when it comes to content curation, and incorporates targeted keywords for actionable results.
When it comes to content writing strategies that actually benefit online businesses and brands, the focus is on phrases, keywords and searches that need to be optimized. This is where artificial intelligence steps in and makes the process simpler. AI-powered tools are designed to identify patterns in large volumes of data sets.
They process enormous amounts of data on search volume to offer data-backed suggestions on the topics you should to writing about using specific clusters of keywords in order to reach a specific audience. Jackson Gartner, Founder of White Peak Digital says “Marketers and content creators rely on AI to extract topics from search data and imitate the practices used by other high-ranking websites to appear on the first page of search results”
Aside from using search results to create new topics, AI can also help you enhance and optimize your existing landing pages to improve your rankings. There are numerous AI-powered tools that offer actionable suggestions on improving existing content.
You can also use AI-powered chatbots to engage potential customers and keep them longer on your site. Yes, bots are not just for Discord servers, and chatbots for websites and an emerging technology that’s currently exploding.
Additional resource: Evolution of Artificial Intelligence to Modern Application
Voice Search
Google utilizes artificial intelligence to offer relevant results to our text and voice search queries. Search engines are powered with highly sophisticated AI tools, deep learning and machine learning to process our queries and searches, and satisfy our queries with relevant results.
It is crucial for marketers to understand whether we integrate AI in our SEO strategies or not, AI will continue to have a dynamic impact on our website and content rankings. In simpler words, AI is determining whether and how your brand will gain an audience.
“AI is dictating how search engines interpret and categorize information presented on your website. As a marketer, it is crucial to take into account the association between AI and voice search, and gain a competitive edge by utilizing AI-based tools in keyword and topic research” says Stewart Dunlop, CEO of PPCGenius
Additional resource: Definitive SEO Guide to Boost WooCommerce Sales 2022
Conclusion
Marketers and content writers perform numerous manual tasks on a daily basis. These tasks include topic research, keyword generation and search, SEO insights, and more. However, despite their experience and efforts, marketers seldom succeed at winning over Google’s algorithms through their manual efforts.
Therefore, they rely on machines and AI-powered tools that have the ability to skim through enormous amounts of data within seconds. Artificial intelligence is not the future, it is the present, and it is being incorporated across the digital landscape with astounding speed. Modern-day marketers are increasingly reliant on AI-based SEO and content marketing tools to attract their audience with a much more robust and relevant content strategy.