Black Friday and Cyber Monday are right around the corner. People all around the world are getting ready to check out their shopping carts. In the United States, online shoppers spent an average of $475 in 2018 and $502 in 2019 during big sales.
Business owners and marketers should take this promising chance to clear out their stocks, grab potential customers' attention, reach broader audiences, and sell more by using marketing videos.
If your ads aren’t ready yet, read on to know more about video marketing strategies for Black Friday and Cyber Monday 2021.
Why are Black Friday and Cyber Monday marketing so important?
People tend to spend more money on Black Friday and Cyber Monday. Furthermore, a buying frenzy encourages people to buy more though the products are unrelated. Most shoppers even save money and limit their spending in the preceding months to increase their Black Friday purchases.
The following statistics could be other answers to why Black Friday and Cyber Monday are essential for your business, and why you need to make the best of it:
- In 2019, 93.2 million people shopped online during Black Friday, and 83.2 million people shopped online on Cyber Monday.
- The number of online Black Friday consumers reached 100 million in 2020, up 8% from the previous year.
- In 2019, Black Friday sales totaled $124.4 billion, with revenue estimated to cross $188.2 billion in 2020.
- Ecommerce sales over the holiday season in 2020 were expected to surpass $100 billion, with the online purchase rate increasing by 32.2%.
- Only 7% of customers said they would spend much less on the next Black Friday.
The trends are expected to increase even more this year, and you have many consumers primed to spend. So, don’t miss out on the opportunity. To inspire you to get fresh ideas, take a look at these marketing videos.
#1. Dorothy Perkins
On Black Friday, Dorothy Perkins released a brief but engaging video. It has several teaching points for marketers, including a solid call to action at the film's end and a straightforward video setup. You don't need to include many things in your video because they can help to obscure your main products.
#2. Superdrug
Another example of great marketing is Superdrug's Black Friday 2019 video advertising. The words playing make the video more dynamic and humorous. People will remember the video because of the jokes and engaging tagline.
#3 IKEA
Creating commercials around a trending topic, such as Ikea's #BuyBackFriday campaign, is also a brilliant idea. The commercial addressed a worldwide issue: sustainability. IKEA lets their customers return their furniture to support a sustainable environment. The customer would get up to 50% of the value for the item. You can also use a similar formula to promote your product.
Tips to Create Successful Video Marketing for Black Friday and Cyber Monday
Observing several Black Friday and Cyber Monday video marketing examples may give you lots of ideas. You may also notice a great point that you might use in your material. Let's look at a few suggestions for extra tips.
#1. Use explainer video for your marketing strategy
An explainer video, among other forms of videos, is one of the most effective. It can simply and persuasively teach your potential buyers about the product's features, how to use it, and the benefits. Aside from that, you may use SEO to tag and place keywords on the video with a specific subject to boost search engine ranking.
Producing an explainer video can be challenging for first-timers, especially if you have no experience creating this marketing content. Rather than making the video on your own, you can directly check out New York Video Production Companies to help you craft compelling content for your marketing promotion.
#2. Promote your content with social media ads
Social media ads can reach a larger audience interested in your product or service because 28% of internet users think commercials help them find new items. Intriguingly, 49% of consumers are likely to purchase after seeing it advertised. Another option is to promote on video-sharing platforms such as Youtube and Vimeo.
#3. Impress people in the first 10 seconds
To make people stay longer on your video, showcase your best scene in the beginning. One-fifth of viewers will move away to another video if the first 10 seconds of your video are not enticing. You can spark their interest by asking questions or providing teasers that make them curious.
#4. Be playful and use humor
Marketing videos with a stiff tone are outdated. So, don’t limit your creativity and be more playful for Black Friday and Cyber Monday 2021 video ads. Make people laugh, and then they will fall in love with your products. More importantly, employing comedy to differentiate your business from the competitors might help it stand out.
The best platforms to post Black Friday and Cyber Monday ads
No matter how fantastic your video marketing is, it won't reach your target viewers if you don't post it on the appropriate channels. TikTok is the ideal place to go if you want to get Gen Z. Give Instagram a try if you're going to connect with Gen Y. In comparison to Facebook, Instagram is superior at attracting younger audiences, according to Pew Research Center. Yet, Facebook is a good option for baby boomers.
In addition to demographics, gender can decide the top social media platforms for video marketing. Women are more interested in Instagram than men. So, beauty and women's fashion brands, Instagram could perform better.
Marketing email with a video is also a great way because the average open rate was 18%. In the case of converting, email is 40% better compared to Facebook and Twitter. Another surprising fact is that marketing and advertising emails influence 50.7% of customers' buying decisions.
Bonus: Black Friday Deals 2021
#1. Breadnbeyond
Breadnbeyond is an award-winning explainer video company specializing in producing animated explainer videos. We create engaging animated explainer videos that help you introduce your brand, product, or service to the world – all from scratch, no template.
Deals: Buy 1 Explainer Video Get 1 Free
Details: https://breadnbeyond.com/products/black-friday/
#2. Placeit
If you're looking for a platform where you can create all your branding designs, Placeit is a great tool! With more than 50K templates and a growing library of designs made by professionals each day, you can create eye-catching images. Make everything from logos and videos to your social campaign with branded images in minutes.
Deals: 50% annual subscriptions → $44.84/Year, 10% off monthly subscriptions → $13.45/Month
Details: https://placeit.net/cybermonday
#3. Pics.io
Pics.io is a cloud digital asset management solution that helps to build a centralized digital library that is easy to search, share and collaborate. Works on top of your existing Google Drive or Amazon S3 storage, as well as offers its own storage options. Ideal for companies that want to start using DAM, as well as for large enterprises.
Deals: 20% discount for annual plans starting Micro
Details: sign up via this link and contact sales/support to get a discount for a subscription.
#4. Pixpa
Looking to create your own portfolio website? Check out Pixpa’s black friday offer and take advantage of 50% off. Pixpa is an all-in-one no-code platform for creators and small businesses to create beautiful, professional websites complete with built-in online store, blog, and client galleries. Pixpa’s versatile platform has everything you need to showcase your work, share ideas and sell your stuff online, without any coding knowledge.
Deals: discount 50% OFF on 24th Nov – 4th Dec, 2021
Details: Click here and use this promo code BLFPIXPA50 to avail 50% discount for the first year.
#5. SendX
SendX is an Intuitive and Affordable Email Marketing Software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry. SendX provides unlimited email sends with every plan, powerful automation capabilities, 24x7 live support, best of breed email deliverability. 3000+ companies worldwide trust SendX for their Email Marketing. **Start with 14 days free trial (no credit card required). **Pricing starts at $7.49/month.
Deals: 40% - 50% Off On All Annual Plans of SendX on 26th to 29th November 2021
Details: https://www.sendx.io/black-friday-deal
#6. ContentStudio
ContentStudio is offering a jaw-dropping, amazing, ultimate deal you don’t want to miss.
Instantly curate trending content in your industry and share across social media (on auto-pilot!) It integrates with Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, Tumblr, WordPress, and Medium so you don’t need to worry about missing out! Understand your brand performance with social media analytics and be the best (brand) version of yourself!
Deals: A growth plan at $99/year and an annual 50% discount on all plans for the first year, valid till 12-25-2021
Details: https://contentstudio.io/special-offer
#7. Social Champ
Social Champ is a social media management tool that supports all major platforms and provides automation solutions for enterprises of all sizes! You can create, edit, design, schedule, track, and monitor all social media posts with multiple amazing features within the tool.
Deals: 30% off on monthly plans for the first three months or 50% off on annual plans for the first year.
- The deal is valid for new users only.
- The discount applies to Champ, Business, & Agency plans.
- Coupon Code: Use the code “BFCM2021” at the checkout.
- Here is a guide on how to use the code: https://help.socialchamp.io/guides/how-to-apply-coupon-code/
- The code is valid from November 18th, 2021, to December 2nd, 2021.
Details: https://www.socialchamp.io/offers/
#8. NapoleonCat
NapoleonCat offers a Social Inbox tool thanks to which answering social media messages and comments across platforms can be done from a single, intuitive panel. What’s more, its Auto-moderation tool is a real time-saver when it comes to managing repetitive inquiries or troublesome comments. Other than that, NapoleonCat also includes publishing, analytics, and reporting tools so it pretty much covers all of social media marketing tasks in one place.
Deals: This Black Friday, you can get 50% off NapoleonCat’s annual plan. No coupon needed, just register via the dedicated link between the 17th and 30th of November.
Details: https://napoleoncat.com/lp/black-friday-2021/
#9. Delesign
Delesign is a flat rate unlimited graphic design service. Our graphic design service is like having a design agency at your fingertips - all for a low monthly subscription price.
Deals:
Black Friday promo - 50% off on all subscriptions (valid for new signups on November 26). Use coupon code BFDELESIGN50 at checkout.
Cyber Monday - 50% off on all subscriptions (valid for new signups on November 29). Use coupon code CMDELESIGN50 at checkout.
Details: https://delesign.com
#10. Apploye
Apploye is an advanced time tracking software with a screenshots feature for remote business owners to track & monitor their remote employees. It offers other features such as time-tracking, app & URL tracking, activity levels, payroll, invoicing, reports, team, projects & budgets, and GPS location tracking. Overall, you will get 100+ features in one app that helps your team stay productive while working.
Discount: 25% Deal’s Validity: 20 November to 20 December 2021 Promo Code: cyber-monday-25
#11. Receipts Maker
Receipts Maker is a premium receipt/invoice generating software consisting of more than 50 different templates. It helps the users to make receipts in a short time for their businesses. Anyone can make receipts or invoices like Walmart, Uber, Amazon, Lyft, Ola, etc easily.
Deal: 25% discount on all pricing plans on upcoming Cyber Monday on 29th Nov,21- 31 Dec, 21 with coupon: MONDAY25%
Details: https://receiptsmaker.com/best-cyber-monday-deals/
#12. Groupboss
Groupboss is a Facebook group automation software for community leaders who want to generate leads from their groups on autopilot. This tool will also help you to collect the answers to the questions asked to the new joining members with a single click.
Deal: 25% discount on all pricing plans on upcoming Cyber Monday on 29th Nov,21- 31 Dec, 21 with coupon: MONDAY25
Details: https://blog.groupboss.io/best-cyber-monday-deals/
Conclusion
A successful video marketing campaign for Black Friday and Cyber Monday does not rely on a single component. To get people's attention, you'll need a unique idea and a high-quality video. Furthermore, you need to understand your target market to determine which social media sites will best promote the video.