By Ashanti Lee Seabron
(DETROIT) Pending approval by state regulators, online sportsbook DraftKings is preparing to launch their own sports betting bars in the Detroit area, Click On Detroit reports.
On Thursday, DraftKings Inc. announced a partnership with venue company Sports & Social to create new lounges that will provide “an upscale, premier sports and entertainment experience.”
Nashville, Tennessee was also announced as a second location that DraftKings is planning to open a sports betting bar.
In January, online sports betting was launched in Michigan, and DraftKings currently operates in 14 states with online and retail sportsbooks.
In a news release, Ezra Kucharz, chief business officer at DraftKings, talked about the in-person experience of sports betting that the company is looking to focus on.
“Today, so much of sports betting is focused on the mobile-technology aspect, however the in-person experience is an integral layer that we look forward to advancing alongside Sports & Social’s premier dining and entertainment offerings,” Kucharz said.
He also discussed the partnership with Sports & Social, and what expectations DraftKings has for the union.
“By aligning with one of the fastest-growing entertainment concepts in the country, we now have the opportunity to bring our world-class products to life by offering engaging, interactive and fan-first destinations to skin-in-the-game customers,” Kucharz said.