ATLANTA, GA — The Atlanta United Football Club unveiled its new third kit, called “The Unity Kit” at the National Center for Civil and Human Rights on Thursday. The newest kit features new uniforms.
The event showcases the kit in person for the first time for exclusive Season Ticket Members. It will feature “2021 Unity Kit Launch: The Power of the Game Exhibition” and will include appearances from Atlanta United President, Darren Eales; players Miles Robinson and Machop Chol; as well as members of Atlanta United’s Special Olympics Unified Team.
True to their name, the new kit features 13 messages of unity in 11 different languages. It pays homage to the globally beloved sport and its ability to unite and empower all people. Its colors of deep red and orange cement signifies the Georgia red clay that serves as a common ground.
The messages on the uniform ripple outward through the wavy 5-stripes. "Carrying the voice of our city around the globe,” the team writes on their press release.
The words “A City United” can be seen inside the collar, a statement that signifies that the team and the city is unbreakable when they stand together. American Family Insurance is featured across the front as the official kit sponsor, while Piedmont Healthcare and AT&T are featured as sleeve sponsors.
“We’re excited to unveil ‘The Unity Kit’ as our third kit for the 2021 season,” Darren Eales said. “This kit pays homage to unity, soccer and the great city of Atlanta. It’s a tribute to our supporters, who helped us become the first MLS team since 2016 to qualify for a third kit. We can’t wait to see our players wear this kit on June 20 in front of our amazing supporters.”
“As a founding partner of Atlanta United, we’re pleased to sponsor the Unity Kit and share the powerful message that people with diverse experiences and backgrounds from all over the world can come together,” said Yasir Kamal, American Family Insurance vice president of Inclusive Excellence. “American Family shares with Atlanta United similar values and beliefs that embracing diversity, inclusion and equity is the pathway to unity. We’re proud to see our logo displayed on the Atlanta United kit and hope others find inspiration in its meaning.”