By Isoken Osagie
On Thursday, Twitter announced the launch of Twitter Blue, its first subscription service.
Twitter Blue is part of the social media platform's efforts to diversify its revenue streams, according to CNBC. The service is aimed at power users, a group of users who tweet a considerable amount on a consistent basis, and don't mind paying a monthly fee for exclusive features.
Twitter Blue will be available to users in Canada and Australia for $3.49 and $4.49 respectively and will be paid in the country's local currency. It is unclear if and when the subscription will become available in the U.S.
Most notable about the subscription service is that it comes with an Undo Tweet feature, not quite an edit button, but users will be able to set a customizable timer of up to 30 seconds to take back a tweet that needs to be edited.
According to CNBC, other Twitter Blue features include:
- Bookmark Folders so users can organize tweets they save.
- A Reader Mode that makes it easier to read long threads.
- The option to customize the Twitter app icons on their phones.
- Access to color themes for the Twitter app.
- Dedicated customer support.
Twitter is reportedly trying to expedite its product release process and is aiming to reach 315 million monetizable daily active users as well as double its annual revenue to $7.5 billion by the end of 2023.