Why The Cloud Services Matter To Digital Ventures

Digital Ventures Cannot Survive And Thrive Without Cloud Service Nowadays.

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The Cloud service can be an infrastructure solution panacea for start-ups. Let me explain.

In this article, I provide an overview of the Cloud Computing requirements for digital ventures and introduce the reasons why these ventures need Cloud services in their organizations.

Cloud computing became mainstream in many business organizations. Digital ventures depend on the Cloud services as their core technology infrastructure.

Cloud Computing (abbreviated as the Cloud) is a relatively new set of technology products and a new service model for infrastructure needs. However, the adaptation of the Cloud came very rapidly.

Digital ventures use the Cloud as a foundational infrastructure for three primary purposes:

1-) business as usual (BAU),
2-) modernization, and
3-) transformation tools.

The Cloud service model brings many benefits to digital ventures. The most important benefit is infrastructure flexibility. The Cloud service model can expand and reduce computer resources based on service requirements.

The Cloud model can provide the maximum resources when the venture infrastructure requires a large amount of computing power and storage capacity for specific tasks in a particular timeframe.

Then the infrastructure management team can release these resources after completing their particular mission. This flexibility, elasticity, and scalability of resource capacity can substantially aid digital ventures.

The Cloud resources can be consumed based on the usage amount. Usage could be on a short, medium, and long-term basis. This approach is called 'Pay Per Use' or 'Pay As You Go' in the technical and marketing literature.

As consumers of the Cloud services, digital ventures can pay based on the computing power and storage amount they plan to use.

Related to this model, using services on-demand is another characteristic of the Cloud services model. Ventures can use the services as consumers when their workloads demand the required services without upfront payment and dedicated investment for their technology infrastructure resources.

Based on consumer requirements, the Cloud resources can be provided on a virtual or physical basis. This flexibility is created by the multitenancy characteristic of the Cloud service model.

For example, a Cloud service provider can host multiple user workloads in the same infrastructure without adversely affecting ventures' privacy and security.

When there are high-security requirements such as sensitive governmental, financial or medical services, isolation can be physical. Digital venture technical teams need to consider constraints and limitations that can affect virtual services in multi-tenancy mode.

Another fundamental reason digital ventures need the Cloud service model is due to the resiliency that the Cloud offers. Resiliency in this context means that system failures such as servers and storage units can be automatically isolated with predefined instructions. Application workloads can be migrated to redundant virtual units without disrupting the service levels and consumer usage capabilities. Cloud's resilience can remove several technical maintenance and supportability concerns in the solution lifecycle.

Related to resilience, flexible workload movement is another crucial attribute of the Cloud service model. There may be times digital ventures require to run their workloads in a different time zone. In these times, the application workloads can easily be moved to a data centre in another country.

The geographical requirements for digital ventures may be implemented for several reasons, such as reducing cost, providing a better service for a focus group in a different location or even regulatory requirements.

There are three main types of Cloud offerings, namely private, public, and hybrid model.

The private Cloud on venture premises is usually used to host security-sensitive and business-critical workloads. Whereas the public Cloud is extended to host generic and growing workloads which are less security-sensitive and resource-intensive such as a development or test environment a.k.a. dev/test in the industry. Google’s Compute Engine is a typical example to host the dev/test environments. Another sample deployment model for generic and low impact workloads is provided by Amazon Web Services.

Private and public Cloud offerings have pros and cons. As an alternative, many ventures, depending on their infrastructure and industry compliance requirements, may consider a hybrid model, which is a combination of public and private. Many service providers such as Amazon, Google, Microsoft, IBM and Oracle provide such detailed Cloud services and solutions.

As the hybrid Cloud model makes the private Cloud more elastic and faster to grow on demand (the pay as you go and utility-based consumption models) by extending to the public Cloud, it creates almost limitless computing resources on-demand securely. The hybrid model can also address performance and availability requirements, especially for meeting ventures SLAs (Service Level Agreements) with their consumers.

Many service providers provide public, private, and hybrid delivery services.

The public Cloud is less expensive and economical, especially for small ventures. For these small-size ventures, there are powerful services such as the use of virtual machines.

The recent commercial trend for using virtual machines in publicly available Cloud services is based on three types of instances: on-demand instance reserved instance and spot instance. In the on-demand model, there is no long-term commitment. Reserved instance is relatively longer-term with a substantial discount compared to on-demand usage. In the spot instance, the price is agreed upon based on bidding. Many medium-sized and even large-size ventures use this type of public Cloud service offering.

Some ventures even use multi-cloud services from various vendors and service providers.

The Cloud has turned out to be a norm in digital ventures. The leaders in these ventures have made the Cloud their strategic technology choice. They have trained their technical teams to evaluate, architect, design, develop, and implement different Cloud solutions.

If you are planning a digital start-up venture, most likely, the first strategic consideration for your business would be subscribing to a public Cloud service and reap the benefits without any upfront infrastructure investment. You can consider other capabilities of the Cloud as your business grows.

Thank you for reading my perspectives.